A COMPLETE MARKETING AGENCY
FOR LEADERS IN CULTURE, FOOD AND TRAVEL
Chicago | New York
What we do
We drive Public Relations, Social Media, Storytelling, Digital and Community Marketing — both a la carte and as a suite — for businesses, entrepreneurs and rule-breakers. We perform the work of our lives for partners motivated like us: excelling in one’s craft, achieving on a team, building community and sharing stories that connect.
HOW WE DO IT
By ignoring agency-as-usual. By being experts in our disciplines. By being comprehensive in our services. By being your partner in every sense of the word. And by being obsessed with ROI. Through detailed analytics, we identify actual return and generate strategies that spur growth, month over month.
Data. Moments. Stories. Making connections — finding kinship, in its truest sense — is what drives us.
push for more
We proactively pitch original ideas that earn results and lift brands every day. We move beyond traditional approaches, like earned social media and pitching through multimedia. We coordinate events, initiatives and visits, always with an eye to what’s next. Expert former journalists at the top of their craft draft all materials, including press releases, advisories, bios and fact sheets. But most importantly, we make sure PR campaigns integrate across all marketing areas and respond to the bottom line.
gather the tribe
Our dedicated community strategists — a tribe of believers, you could say — are a differentiator within the agency landscape. We brainstorm and help execute out-of-the-box programming, forging original partnerships to strengthen brand awareness. We oversee residential and community outreach for promotions and events, including to local businesses, organizations and concierge. And we manage local and national memberships for our partners, such as chambers of commerce, tourism boards and community groups. In short, we put to action your plans, hopes and dreams, growing the tribe as we go.
connect with meaning
Our digital services bypass box-checking. We encompass a variety of offerings, which we tailor to a partner’s unique needs, from routine website maintenance and updates to creative direction and consistent management of all electronic communications, including distribution, segmentation and list growth. We also handle reputation management with personalization and thoughtfulness.
understand and evaluate
Analytics and real-time information are critical to applying what we’ve learned from our audiences.
We provide real-time, actionable analytics, removing the guesswork from our relationship. By zeroing in, we are able to identify where marketing is performing best, and make recommendations on where to improve —always offering an alternative approach. Our performance reports are wholly customizable based on partner need. Going one step beyond, we provide a constant update on trends and milestones within the community, to help position our partners as progressive leaders in their field.
Kinship is a feeling of undeniable belonging. Don’t take our word for it.
Here are a few of our partners.
"Joining with Kinship is a no-brainer. It is truly a one-stop-shop, as they provide multiple experts in community outreach, social media, storytelling, analytics, and, of course, PR. What sets them aside though, is that you’re not just a client to them, you’re a true partner. "
Marina Braica, Director of Sales & Marketing, Radisson Blu Aqua Hotel, Chicago
"As soon as we began our relationship, we knew they were different. Kinship guides our business with insight and intellect. They are honest, creative and supportive, always up for a challenge. "
John Shields and Karen Urie Shields, Co-Owners, Smyth
"Working with Kinship has been a dream. In tune with hospitality, Kinship is an extension of our team and a true partner every step of the way."
Lindsey Sears, Director of Sales and Marketing - Gild Hall, a Thompson Hotel
"From face to face meetings & brainstorming sessions to sending us daily inquiries about every applicable media opportunity, Kinship constantly finds new ways to put our brand in the forefront. Most of all, they understand the dynamics of working with corporate clients and family run businesses, which is what appeals to us most. "
Amy & Clodagh Lawless, Proprietors of the Dearborn
"Kinship got to know me—as a person—which makes all the difference. It doesn't just feel like work with them because they care. It allows us to go beyond business. It feels like family. I can speak from freely from the heart."
Bill Kim, Chef-Partner, Cornerstone Restaurant Group, and James Beard Foundation Award Finalist
"We absolutely love our partnership. We elevated our strategy and our engagement through their work. The team is reliable, fun to work with, and we really value them as an extension of our marketing team."
Tiffany Lutka, DuPage Convention & Visitors Bureau
make an impression
We make the best impression — literally — for our partners through our four-pronged approach. Following a robust strategic planning and discovery period, we provide a complete monthly content calendar. Onsite content-gathering sessions supply extensive story and photography opportunities. Our community and segment-based influencer outreach program amplifies reach. And we complement everything with dedicated reactive and proactive engagement, capturing our partners’ voice, personality and aspirations to connect where it matters most.